And the best way to increase your digital content ROI is by extending the digital asset lifecycle. Maximize content value with longer content lifecyclesĤ8% of content and creative teams across the US and UK are reporting that increasing content program ROI is a top priority. With a connected workforce and all DAM content at every team’s disposal, brands reap the benefits of digital asset management, including accelerating digital content to market, increasing collaboration and production, upgrading content workflows, improving brand identity and equity across markets, and more. DAM software becomes a key component of a brand’s marketing stack and replaces the need for cloud storage entirely as the source of truth for company assets. Enterprise companies and small brands alike turn to a DAM solution to solve challenges that dispersed teams face, including file management, version control, instant asset access and permissions, and the inability to quickly share assets. Why is digital asset management important?Ī digital asset management platform allows team members and external partners to easily access, modify, and share brand assets and other digital files. DAM platforms help teams work more efficiently and leverage digital content to achieve their strategic goals. DAM systems provide employees and internal and external stakeholders with access to a brand’s digital asset library of images, videos, presentations, and documents. Digital asset management (DAM) is a type of software that companies use to store, organize, find, and share digital files.
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